The NewMind app is a mental health and wellbeing app that was developed for Newcrest Mining Limited, a world leading Gold mining company operational from 1921 to 2023 (acquired by Newmont Corporation in 2023).

The app aimed to improve the mental health and wellbeing of miners, and all employees, from vehicle operators to underground specialists, and organisational leaders, by providing tools to help manage stress, build resilience and improve adaptability to shift work (improving on-shift alertness and post-shift sleep).  

Developed by miners, for miners, the app was developed using in-depth focus-testing on-site with employees across a vast range of disciplines, and management levels, to ensure content was relevant, useful, and effective with all intended audiences. 

Focus groups were held with on-site miners as a primary audience, but also included heavy vehicle operators, ground support specialists, emergency services specialists, hospitality workers, and cleaners, all the way to senior management in the corporate office.    

Utility Creative worked in close collaboration with experts in mental health and sleep disorders, in addition to OH&S and safety specialists, to ensure to the app delivered high quality, scientific, evidence-based information.   

The NewMind app aimed to contribute to a reduction in injuries and fatalities and prevalence of mental health issues among the mining community, including depression, anxiety and related drug and alcohol issues.