Convenience Advertising is Australia’s bathroom advertising network. Since 1984, the Convenience Advertising team has delivered thousands of behaviour change and advertising campaigns to specific audiences
across the country, in the places where people live, work and play. Their venue network spans across shopping centres, pubs, clubs, universities, and airports in metro, regional and remote Australia.  

Convenience Advertising required a website overhaul to address several key issues. This included the introduction of key sections, such as insights articles and case studies, to improve SEO performance and increase visibility. Additionally, the implementation of a custom content management system (CMS) was necessary to enable the team to efficiently update and publish content independently. 

Despite attracting some traffic, the website was not effectively converting visitors into leads, highlighting a significant gap in user engagement. The site's visual identity was another major concern, as it failed to align with the brand’s overall image. The outdated design—from navigation and layout to colours and typography—resulted in confusion and left a negative impression on visitors, ultimately hindering the website's effectiveness as a marketing tool. 

Utility Creative took a hands-on approach to improving SEO by optimising the website’s content with relevant keywords, enhancing mobile responsiveness, and refining metadata. These adjustments helped improve search engine rankings and brought in more qualified visitors. We also revamped the site’s structure to further boost SEO, optimised key on-page elements, and developed a content strategy focused on terms relevant to Convenience Advertising's target audience. 

Utility Creative also refreshed the website’s visual design to ensure consistency across all pages. The new design aligned with the brand’s identity, creating a more cohesive and professional image. We carefully integrated an updated colour palette, typography, and logo placement, which gave the site a polished and unified appearance. 

To address the challenge of low lead generation, we redesigned and added key information across key areas of the site to encourage user action. We made call-to-action buttons more prominent and simplified the enquiry process to reduce friction and improve overall UX.